Additional Campus Affiliations
Professor, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Recent Publications
Chung, U. C., & Ham, C. D. (2026). Confronting the Fear of Privacy Infringement: How Consumers Cope with Online Behavioral Advertising Through Multidimensional Persuasion Knowledge and the Extended-Extended Parallel Process Model. Journal of Current Issues and Research in Advertising. Advance online publication. https://doi.org/10.1080/10641734.2026.2670641
Ju, I., Ham, C. D., & Yel, E. (2026). Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising. Journal of Advertising, 55(3), 307-325. https://doi.org/10.1080/00913367.2025.2593666
Kim, W. J., Lee, D., & Ham, C. D. (2026). Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism. Journal of Advertising, 55(4), 462-482. https://doi.org/10.1080/00913367.2025.2602465
Lee, D., & Ham, C. D. (2023). AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing. Journal of Interactive Advertising, 23(3), 241-258. https://doi.org/10.1080/15252019.2023.2217830
Ahn, R. J., & Ham, C. D. (2022). Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance. Journal of Current Issues and Research in Advertising, 43(4), 360-376. https://doi.org/10.1080/10641734.2022.2092788