Additional Campus Affiliations
Professor, Charles H. Sandage Department of Advertising
Associate Head of Graduate Studies, Charles H. Sandage Department of Advertising
Professor, Institute of Communications Research
Recent Publications
Kim, W. J., Lee, D., & Ham, C. D. (2026). Human vs. Artificial Intelligence: The Role of Agent Knowledge in Consumer Responses to AI Influencers, Moderated by Interactivity and Mediated by Anthropomorphism. Journal of Advertising. Advance online publication. https://doi.org/10.1080/00913367.2025.2602465
Ju, I., Ham, C. D., & Yel, E. (2025). Dark Patterns in Data-Consent Disclosures and Consumer Reactance to Online Behavioral Advertising. Journal of Advertising. Advance online publication. https://doi.org/10.1080/00913367.2025.2593666
Lee, D., & Ham, C. D. (2023). AI versus Human: Rethinking the Role of Agent Knowledge in Consumers’ Coping Mechanism Related to Influencer Marketing. Journal of Interactive Advertising, 23(3), 241-258. https://doi.org/10.1080/15252019.2023.2217830
Ahn, R. J., & Ham, C. D. (2022). Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance. Journal of Current Issues and Research in Advertising, 43(4), 360-376. https://doi.org/10.1080/10641734.2022.2092788
Ham, C. D., Chung, U. C., Kim, W. J., Lee, S. Y., & Oh, S. H. (2022). Greener than Others? Exploring Generational Differences in Green Purchase Intent. International Journal of Market Research, 64(3), 376-396. https://doi.org/10.1177/14707853211034108