Additional Campus Affiliations
Assistant Professor, Recreation, Sport and Tourism
Bock Agricultural Law and Policy Fellow, Agricultural and Consumer Economics
Assistant Professor, Center for East Asian and Pacific Studies
Recent Publications
Rice, W. L., Phillips, K. E., Armatas, C. A., Pitas, N. A., Zou, S. S., & Fuesler, A. (2025). A systematic review of visitor preferences concerning recreation allocation. Socio-Ecological Practice Research, 7(2), 253-265. https://doi.org/10.1007/s42532-025-00216-1
Stone, M. J., & Zou, S. (2025). Consumption value in food tourism: the effects on purchase involvement and post-travel behaviours. Tourism Recreation Research, 50(2), 214-228. https://doi.org/10.1080/02508281.2023.2246737
Sun, R., Chen, C. D., Chen, M. H., Wang, R., Ye, X., & Zou, S. S. (2025). The impact of meteorological factors on cruise operations. Transport Policy, 163, 232-246. https://doi.org/10.1016/j.tranpol.2024.12.023
Yoon, H., & Zou, S. (2025). An empirical investigation of the effects of entrance fees on national park visitors. Tourism Recreation Research, 50(1), 150-160. https://doi.org/10.1080/02508281.2023.2237798
Endres, R., Endres, A. B., Guarino, J., Swanson, T., & Zou, S. (2024). Agritourism liability: why definition matters from a legal and risk management perspective. Current Issues in Tourism. Advance online publication. https://doi.org/10.1080/13683500.2024.2378971