Additional Campus Affiliations
Associate Professor, Recreation, Sport and Tourism
Bock Agricultural Law and Policy Fellow, Agricultural and Consumer Economics
Recent Publications
Pitas, N., Zou, S., & Mowen, A. (2026). Direct Democracy and Funding for Public Park and Recreation Services: Consumer Confidence and Support for Greenspace Ballot Initiatives. Leisure Sciences, 48(6), 1195-1207. https://doi.org/10.1080/01490400.2024.2376087
Endres, R., Endres, A. B., Guarino, J., Swanson, T., & Zou, S. (2025). Agritourism liability: why definition matters from a legal and risk management perspective. Current Issues in Tourism, 28(17), 2726-2732. https://doi.org/10.1080/13683500.2024.2378971
Huang, L., Zheng, W., Zou, S., & Chen, M. H. (2025). Interpretable machine learning for hotel demand prediction: A case study framework from Xiamen, China. Tourism Economics, 31(8), 1726-1748. Article 13548166251360295. https://doi.org/10.1177/13548166251360295
Pilgreen, D. G., Cho, S. J., Zou, S., & Viren, P. P. (2025). The role of objective and subjective knowledge in tourists’ environmentally conscious travel decisions. Consumer Behavior in Tourism and Hospitality, 20(1), 1-15. https://doi.org/10.1108/CBTH-05-2024-0154
Pitas, N., Zou, S., & Jeong, W. (2025). Voting “Yes” for Community-Level Conservation: Cognitive Antecedents of Support for a Greenspace Ballot Initiative. Society and Natural Resources, 38(9), 934-952. https://doi.org/10.1080/08941920.2025.2484815