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Illinois Global Institute Center for East Asian & Pacific Studies

Suiwen (Sharon) Zou

Assistant Professor

Additional Campus Affiliations

Assistant Professor, Recreation, Sport and Tourism
Bock Agricultural Law and Policy Fellow, Agricultural and Consumer Economics
Assistant Professor, Center for East Asian and Pacific Studies

Recent Publications

Stone, M. J., & Zou, S. (2025). Consumption value in food tourism: the effects on purchase involvement and post-travel behaviours. Tourism Recreation Research, 50(2), 214-228. https://doi.org/10.1080/02508281.2023.2246737

Sun, R., Chen, C. D., Chen, M. H., Wang, R., Ye, X., & Zou, S. S. (2025). The impact of meteorological factors on cruise operations. Transport Policy, 163, 232-246. https://doi.org/10.1016/j.tranpol.2024.12.023

Yoon, H., & Zou, S. (2025). An empirical investigation of the effects of entrance fees on national park visitors. Tourism Recreation Research, 50(1), 150-160. https://doi.org/10.1080/02508281.2023.2237798

Endres, R., Endres, A. B., Guarino, J., Swanson, T., & Zou, S. (Accepted/In press). Agritourism liability: why definition matters from a legal and risk management perspective. Current Issues in Tourism. https://doi.org/10.1080/13683500.2024.2378971

Park, J., Yoon, H., Almeida Santos, C., & Zou, S. (2024). A third-person effect approach to understanding residents’ attitude towards casino development. Current Issues in Tourism, 27(1), 12-18. https://doi.org/10.1080/13683500.2023.2196000

View all publications on Illinois Experts

Illinois Global Institute Center for East Asian & Pacific Studies

324 Coble Hall, MC-483

801 S. Wright St.

Champaign, IL 61820

217-333-7273

Email: ceaps@illinois.edu

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