Additional Campus Affiliations
Assistant Professor, Recreation, Sport and Tourism
Assistant Professor, Center for East Asian and Pacific Studies
Bock Agricultural Law & Policy Fellow, Agricultural and Consumer Economics
Recent Publications
Park, J., Yoon, H., Almeida Santos, C., & Zou, S. (2024). A third-person effect approach to understanding residents’ attitude towards casino development. Current Issues in Tourism, 27(1), 12-18. https://doi.org/10.1080/13683500.2023.2196000
Park, J., Zou, S., & Soulard, J. (2024). Transforming rural communities through tourism development: an examination of empowerment and disempowerment processes. Journal of Sustainable Tourism, 32(4), 835-855. https://doi.org/10.1080/09669582.2023.2178446
Soulard, J., Lundin, E., & Zou, S. S. (2024). Exploring inclusivity perceptions among residents: insights from rural tourism destinations. Journal of Sustainable Tourism. Advance online publication. https://doi.org/10.1080/09669582.2023.2295815
Soulard, J., Park, J., & Zou, S. (2024). Pride in Transformation: A Rural Tourism Stakeholder View. Journal of Travel Research, 63(1), 80-99. Article 004728752211434. https://doi.org/10.1177/00472875221143487
Yoon, H., & Zou, S. (2024). An empirical comparison of vignette and virtual reality experiments in tourism research. Current Issues in Tourism, 27(5), 689-695. https://doi.org/10.1080/13683500.2023.2238323