Additional Campus Affiliations
Assistant Professor, Recreation, Sport and Tourism
External Links
Recent Publications
Chen, C. C., Zou, S. S., & Petrick, J. F. (2021). Would You Be More Satisfied with Your Life If You Travel More Frequently? Tourism Analysis, 26(1), 57-63. https://doi.org/10.3727/108354220X16072200013427
Zou, S., & Petrick, J. F. (2021). Left-Digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price. Journal of Travel Research, 60(8), 1654-1666. https://doi.org/10.1177/0047287520957418
Zou, S. S., Tan, K. P. S., Liu, H., Li, X. R., & Chen, Y. (2021). Mobile vs. PC: the device mode effects on tourism online survey response quality. Current Issues in Tourism, 24(10), 1345-1357. https://doi.org/10.1080/13683500.2020.1797645
Chen, C. C., Zou, S. S., & Gao, J. (2020). Towards the recovery mechanisms of leisure travel experiences: does the length of vacation matter? Journal of Travel and Tourism Marketing, 37(5), 636-648. https://doi.org/10.1080/10548408.2018.1525469
Zou, S. S., & Crompton, J. L. (2020). A Comparison of Two Data Sets Used to Measure Expenditure Trends for Local Public Park and Recreation Services. Journal of Park and Recreation Administration.