Additional Campus Affiliations
Associate Professor, Recreation, Sport and Tourism
Bock Agricultural Law and Policy Fellow, Agricultural and Consumer Economics
Recent Publications
Endres, R., Endres, A. B., Guarino, J., Swanson, T., & Zou, S. (2025). Agritourism liability: why definition matters from a legal and risk management perspective. Current Issues in Tourism, 28(17), 2726-2732. https://doi.org/10.1080/13683500.2024.2378971
Huang, L., Zheng, W., Zou, S., & Chen, M. H. (2025). Interpretable machine learning for hotel demand prediction: A case study framework from Xiamen, China. Tourism Economics, 31(8), 1726-1748. Article 13548166251360295. https://doi.org/10.1177/13548166251360295
Rice, W. L., Phillips, K. E., Armatas, C. A., Pitas, N. A., Zou, S. S., & Fuesler, A. (2025). A systematic review of visitor preferences concerning recreation allocation. Socio-Ecological Practice Research, 7(2), 253-265. https://doi.org/10.1007/s42532-025-00216-1
Stone, M. J., & Zou, S. (2025). Consumption value in food tourism: the effects on purchase involvement and post-travel behaviours. Tourism Recreation Research, 50(2), 214-228. https://doi.org/10.1080/02508281.2023.2246737
Sun, R., Chen, C. D., Chen, M. H., Wang, R., Ye, X., & Zou, S. S. (2025). The impact of meteorological factors on cruise operations. Transport Policy, 163, 232-246. https://doi.org/10.1016/j.tranpol.2024.12.023