Additional Campus Affiliations
Associate Professor, Recreation, Sport and Tourism
Bock Agricultural Law and Policy Fellow, Agricultural and Consumer Economics
Associate Professor, Center for East Asian and Pacific Studies
Recent Publications
Endres, R., Endres, A. B., Guarino, J., Swanson, T., & Zou, S. (2025). Agritourism liability: why definition matters from a legal and risk management perspective. Current Issues in Tourism, 28(17), 2726-2732. https://doi.org/10.1080/13683500.2024.2378971
Huang, L., Zheng, W., Zou, S., & Chen, M. H. (2025). Interpretable machine learning for hotel demand prediction: A case study framework from Xiamen, China. Tourism Economics, Article 13548166251360295. Advance online publication. https://doi.org/10.1177/13548166251360295
Rice, W. L., Phillips, K. E., Armatas, C. A., Pitas, N. A., Zou, S. S., & Fuesler, A. (2025). A systematic review of visitor preferences concerning recreation allocation. Socio-Ecological Practice Research, 7(2), 253-265. https://doi.org/10.1007/s42532-025-00216-1
Stone, M. J., & Zou, S. (2025). Consumption value in food tourism: the effects on purchase involvement and post-travel behaviours. Tourism Recreation Research, 50(2), 214-228. https://doi.org/10.1080/02508281.2023.2246737
Sun, R., Chen, C. D., Chen, M. H., Wang, R., Ye, X., & Zou, S. S. (2025). The impact of meteorological factors on cruise operations. Transport Policy, 163, 232-246. https://doi.org/10.1016/j.tranpol.2024.12.023