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Mikihiro Sato

Assistant Professor

Research Interests

Consumer well-being
Consumer happiness
Experiential consumption
Sport and well-being
Sport management

Education

Ph.D., Business Administration, Temple University
M.B.A. and M.S.A., Sports Administration, Ohio University
B.S., Physical Electronics, Tokyo Institute of Technology

Additional Campus Affiliations

Assistant Professor, Recreation, Sport and Tourism
Assistant Professor, Center for East Asian and Pacific Studies

Highlighted Publications

Sato, M., Yoshida, M., Doyle, J., & Choi, W. (2023). Consumer-brand identification and happiness in experiential consumption. Psychology and Marketing, 40(8), 1579-1592. https://doi.org/10.1002/mar.21852

Sato, M., Du, J., Inoue, Y., Funk, D. C., & Weaver, F. (2020). Older Adults’ Physical Activity and Healthcare Costs, 2003–2014. American Journal of Preventive Medicine, 58(5), e141-e148. https://doi.org/10.1016/j.amepre.2019.12.009

Sato, M., Inoue, Y., Du, J., & Funk, D. C. (2019). Access to parks and recreational facilities, physical activity, and health care costs for older adults: Evidence from U.S. counties. Journal of Leisure Research, 50(3), 220-238. https://doi.org/10.1080/00222216.2019.1583048

Sato, M., Jordan, J. S., & Funk, D. C. (2019). Behavioral correlates of psychological involvement: A 2-year study. Journal of Sport Management, 33(2), 148-160. https://doi.org/10.1123/jsm.2018-0114

Sato, M., Jordan, J. S., & Funk, D. C. (2015). Distance running events and life satisfaction: A longitudinal study. Journal of Sport Management, 29(4), 347-361. https://doi.org/10.1123/JSM.2013-0164

Sato, M., Jordan, J. S., & Funk, D. C. (2016). A distance-running event and life satisfaction: The mediating roles of involvement. Sport Management Review, 19(5), 536-549. https://doi.org/10.1016/j.smr.2016.04.001

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Recent Publications

Inoue, Y., Lock, D., Sato, M., Aizawa, K., Mikura, A., Kohno, N., & Ogasawara, E. (2024). What explains the well-being benefits of physical activity? A mixed-methods analysis of the roles of participation frequency and social identification. Social Science and Medicine, 340, Article 116454. https://doi.org/10.1016/j.socscimed.2023.116454

Anaza, E., Mabrey, P., Sato, M., Miller, O., & Thompson, J. (2023). Improving Student Interview Preparation Through Collaborative Multimodal Mock-Interview Assignments. Sport Management Education Journal, 1-13. https://doi.org/10.1123/SMEJ.2021-0021

Kono, S., & Sato, M. (2023). The potentials of partial least squares structural equation modeling (PLS-SEM) in leisure research. Journal of Leisure Research, 54(3), 309-329. https://doi.org/10.1080/00222216.2022.2066492

Sato, M., Yoshida, M., Doyle, J., & Choi, W. (2023). Consumer-brand identification and happiness in experiential consumption. Psychology and Marketing, 40(8), 1579-1592. https://doi.org/10.1002/mar.21852

Yoshida, M., Sato, M., & Doyle, J. (2023). Feeling Vital by Watching Sport: The Roles of Team Identification and Stadium Attendance in Enhancing Subjective Vitality. Journal of Sport Management, 37(4), 229-242. https://doi.org/10.1123/jsm.2021-0174

View all publications on Illinois Experts