Research Interests
Consumer well-being
Experiential consumption
Health
Sport management
Education
Ph.D., Business Administration, Temple University
M.B.A. and M.S.A., Sports Administration, Ohio University
B.S., Physical Electronics, Tokyo Institute of Technology
Additional Campus Affiliations
Assistant Professor, Recreation, Sport and Tourism
Assistant Professor, Center for East Asian and Pacific Studies
Highlighted Publications
Sato, M., Yoshida, M., Doyle, J., & Choi, W. (2023). Consumer-brand identification and happiness in experiential consumption. Psychology and Marketing, 40(8), 1579-1592. https://doi.org/10.1002/mar.21852
Sato, M., Du, J., Inoue, Y., Funk, D. C., & Weaver, F. (2020). Older Adults’ Physical Activity and Healthcare Costs, 2003–2014. American Journal of Preventive Medicine, 58(5), e141-e148. https://doi.org/10.1016/j.amepre.2019.12.009
Sato, M., Inoue, Y., Du, J., & Funk, D. C. (2019). Access to parks and recreational facilities, physical activity, and health care costs for older adults: Evidence from U.S. counties. Journal of Leisure Research, 50(3), 220-238. https://doi.org/10.1080/00222216.2019.1583048
Sato, M., Jordan, J. S., & Funk, D. C. (2019). Behavioral correlates of psychological involvement: A 2-year study. Journal of Sport Management, 33(2), 148-160. https://doi.org/10.1123/jsm.2018-0114
Sato, M., Jordan, J. S., & Funk, D. C. (2015). Distance running events and life satisfaction: A longitudinal study. Journal of Sport Management, 29(4), 347-361. https://doi.org/10.1123/JSM.2013-0164
Sato, M., Jordan, J. S., & Funk, D. C. (2016). A distance-running event and life satisfaction: The mediating roles of involvement. Sport Management Review, 19(5), 536-549. https://doi.org/10.1016/j.smr.2016.04.001
Recent Publications
Gulavani, S. S., Dai, S., Du, J., Sato, M., & Newman, J. (2025). Associative personalities: investigating the impact of gender personality congruence between sport brands and individuals on life satisfaction. International Journal of Sports Marketing and Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2024-0275
Inoue, Y., Sato, M., Swanson, S., Lock, D., Du, J., & Funk, D. C. (2025). Psychosocial resources linking consumer identification and social well-being: Integrating the social identity approach with transformative service research. Journal of Business Research, 195, Article 115361. https://doi.org/10.1016/j.jbusres.2025.115361
Mohammadi, S., Siani, M. G., Abdolmaleki, H., & Sato, M. (2025). COVID-19 Pandemic and Sporting Events: Tokyo 2020 Olympics - Challenges and Solutions. In B. E. Menaker, D. Sheptak, & J. J. Zhang (Eds.), Crisis Management and Sports: Global Perspectives (pp. 182-195). (World Association for Sport Management Series). Routledge. https://doi.org/10.4324/9781003559214-11
An, B., Sato, M., & Harada, M. (2024). Grit, Leisure Involvement, and Life Satisfaction: A Case of Amateur Triathletes in Japan. Leisure Sciences, 46(3), 237-253. https://doi.org/10.1080/01490400.2021.1927269
Behnam, M., Sato, M., Baker, B. J., & Jalili, M. (2024). Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective. Journal of Sport Management, 38(1), 26-39. https://doi.org/10.1123/jsm.2022-0360