Research Interests
Consumer well-being
Experiential consumption
Sport management
Recreation management
Leisure-time physical activity
Education
Ph.D., Business Administration, Temple University
M.B.A., Business Administration, Ohio University
M.S.A., Sports Administration, Ohio University
B.S., Physical Electronics, Tokyo Institute of Technology
Additional Campus Affiliations
Assistant Professor, Recreation, Sport and Tourism
Assistant Professor, Center for East Asian and Pacific Studies
Assistant Professor, Center for Global Studies
Highlighted Publications
Sato, M., Tokuyama, T., Motoyama, S., Warwick, L., & Deguchi, J. (2024). Examining switching intention in professional sport: a push-pull-mooring perspective. International Journal of Sports Marketing and Sponsorship, 25(4), 895-912. https://doi.org/10.1108/IJSMS-12-2023-0245
Sato, M., Yoshida, M., Doyle, J., & Choi, W. (2023). Consumer-brand identification and happiness in experiential consumption. Psychology and Marketing, 40(8), 1579-1592. https://doi.org/10.1002/mar.21852
Sato, M., Du, J., Inoue, Y., Funk, D. C., & Weaver, F. (2020). Older Adults’ Physical Activity and Healthcare Costs, 2003–2014. American Journal of Preventive Medicine, 58(5), e141-e148. https://doi.org/10.1016/j.amepre.2019.12.009
Sato, M., Inoue, Y., Du, J., & Funk, D. C. (2019). Access to parks and recreational facilities, physical activity, and health care costs for older adults: Evidence from U.S. counties. Journal of Leisure Research, 50(3), 220-238. https://doi.org/10.1080/00222216.2019.1583048
Sato, M., Jordan, J. S., & Funk, D. C. (2019). Behavioral correlates of psychological involvement: A 2-year study. Journal of Sport Management, 33(2), 148-160. https://doi.org/10.1123/jsm.2018-0114
Recent Publications
An, B., Gisladottir, T., & Sato, M. (2026). Exploring the link between runners’ involvement and well-being using the psychological continuum model. Journal of Leisure Research, 57(3), 231-246. https://doi.org/10.1080/00222216.2025.2510209
An, B., Gisladottir, T., & Sato, M. (2026). The effect of sport event participation on well-being: the role of running for charity. European Sport Management Quarterly. Advance online publication. https://doi.org/10.1080/16184742.2026.2642175
Lee, W., Jones, G., Sato, M., Liechty, T., Lower-Hoppe, L., & Welty-Peachey, J. (2026). Examining how organizational resilience and capacity influenced organizational outcomes of collegiate sport clubs during a crisis. Managing Sport and Leisure. Advance online publication. https://doi.org/10.1080/23750472.2026.2650643
Sato, M., Inoue, Y., Lock, D., Aizawa, K., Kohno, N., Mikura, A., & Ogasawara, E. (2026). Locations of leisure-time physical activity and well-being in middle-aged and older women in Japan. World Leisure Journal. Advance online publication. https://doi.org/10.1080/16078055.2025.2606802
Fernandez, M., Sato, M., & Motoyama, S. (2025). Racial Residential Segregation and Leisure-Time Physical Activity Prevalence in Chicago, IL. Leisure Sciences. Advance online publication. https://doi.org/10.1080/01490400.2025.2571697